Your sales team should be your edge. Not your bottleneck.

Fractional sales leadership for B2B companies that need pipeline built, phones dialed, and revenue closed. No full-time hire. No six-month ramp. Results in 90 days.

12+
Years in B2B Sales Leadership
800+
Outbound Dials Per Day, Per Rep
90
Days to Full Pipeline
VP
Sales Leadership at Two B2B Agencies

Most B2B companies are leaving revenue on the table.

You have a product people want. You don't have a sales engine that puts it in front of them consistently. A full-time VP costs $200K+. You don't need that. You need someone who's built this before.

1

No outbound motion

Leads come in when they come in. There's no system generating pipeline on demand.

2

Expensive hiring mistakes

You hired a rep. It didn't work. Six months and $80K later, you're back at square one.

3

No sales leadership

The founder is running sales. No playbook, no scoreboard, no accountability system.

4

Revenue is unpredictable

Good months happen by accident. Bad months happen by default. There's no machine.

Three ways to build your sales engine.

Pick the model that fits. Each one gets you from zero outbound to a functioning pipeline in 90 days or less.

Fractional VP of Sales

Part-time sales leadership. Full-time results. I embed into your team 6-8 hours a week and run your sales function like I own it.

  • Sales playbook design and implementation
  • Rep hiring, onboarding, and management
  • Pipeline reviews and deal coaching
  • Weekly scoreboard and KPI tracking
  • Comp plan design and territory mapping

Done-for-You Calling

Trained reps on the phones for your business. 800+ dials per day, per setter on Connect and Sell. You get booked meetings. We handle the rest.

  • Dedicated BDR team on Connect and Sell
  • Custom scripts and objection handling
  • B2B outreach and B2C database reactivation
  • Daily activity reporting and QA
  • Realtor, financial planner, and partner outreach

Sales Team Build-Out

I help you hire the right reps, build the playbook, and install the systems. Then I hand you the keys to a machine that runs.

  • Ideal rep profile and hiring criteria
  • Interview and assessment process
  • 30-60-90 day onboarding plan
  • Sales process documentation
  • CRM setup and workflow automation

From zero outbound to full pipeline in 90 days.

Not theory. The exact process I've used to build sales programs at multiple B2B companies.

1

Audit

CRM, lead lists, rep talent, close rates. I find the gaps in your current sales motion.

2

Build

Playbook. Scripts. Comp plans. Territory maps. Scoreboard. All the systems your team is missing.

3

Launch

Reps on the phones. Dials happening. Meetings booked. Pipeline moving. Activity tracked daily.

4

Optimize

QA calls. Adjust scripts. Coach reps. Tighten close rates. Build the machine that runs without me.

Built for B2B companies that sell on the phone.

If your deal involves a conversation before a contract, we can build the engine to make those conversations happen consistently.

SaaS & Technology

Outbound pipeline for software companies that need meetings booked with decision-makers, not form fills.

Mortgage & Financial Services

Database reactivation, realtor outreach, and refinance campaigns. We've run these programs at 800+ dials a day.

Manufacturing & Industrial

Complex sales with long cycles. We build the top-of-funnel motion so your closers always have something to work.

Kevin Sheffield
Founder, CoastalRev
I've been the VP running the team. I've been the rep dialing cold. I've built this from both sides.

Twelve years in corporate sales. VP of Sales at two B2B agencies. I've hired reps, written playbooks, QA'd calls, managed campaigns on Connect and Sell, and closed deals. Not from a whiteboard. From the phones.

CoastalRev exists because most B2B companies don't need a $250K sales hire. They need someone who's built the machine before and can install it in 90 days.

VP
VP of Sales at two B2B agencies
12+
Years in enterprise and SMB sales
800
Dials/day per rep on Connect and Sell
B2B
SaaS, mortgage, cybersecurity, manufacturing

The numbers from real programs.

Metrics from outbound sales programs I've built and managed.

800+
Outbound dials per day, per setter
40+
Booked meetings per month from a single program
90
Days from kickoff to full pipeline
3x
Average ROI on outbound calling investment

How this works in practice.

How is this different from hiring a full-time VP of Sales?
You get the same strategic leadership at a fraction of the cost and commitment. No benefits, no equity, no six-month ramp. I embed into your team 6-8 hours a week and run your sales function. When the machine is built, I hand you the keys.
How fast can you start?
Most engagements kick off within two weeks of the first call. The audit takes 5-7 days. By day 30, reps are on the phones. By day 90, you have a functioning pipeline.
Do I need to already have a sales team?
No. I can bring in trained reps through my DFY calling service, or I can help you hire and build your own team from scratch. Either way, you end up with a working sales engine.
What industries do you work with?
Any B2B company where the sale happens on the phone. I've built programs across SaaS, mortgage, cybersecurity, manufacturing, and professional services. If your deal involves a conversation before a contract, we can work together.
What's Connect and Sell?
It's a parallel dialing platform that lets a single rep make 800+ dials per day. Instead of your rep manually dialing and hitting voicemail 90% of the time, Connect and Sell navigates the phone tree and only connects your rep when a live person answers.
What does a typical engagement look like?
It depends on what you need. Fractional VP engagements are ongoing (month-to-month). DFY calling programs are typically 90-day commitments. Team build-outs run 60-90 days. We figure out the right model on our first call.

Ready to build a sales engine
that actually works?

20 minutes. No pitch deck. Just a real conversation about where your pipeline is and where it needs to be.

Book a Strategy Call